Facebook Insights

Social Media is one of the most popular things to come out of the 21st century. From the days of MySpace, we have seen a number of social media networking sites emerge right in front of our eyes. There is no denying that these networks have become a huge part of our lives and with Facebook having over 2.2billion users (estimation of 28% of the world’s population) they are the most used social media platform in the world!

With Facebook having the audience and user numbers to show, it is the ideal place for a nonprofit to market their cause. Facebook have built in a data analytics tool known as Page Insights and we encourage all nonprofit organisations to understand the basics of the analytics tool before launching a campaign:

What Are Page Insights?

The Insights section on your Page helps you measure how people are interacting with your Page and posts. You can quickly see the volume and type of people who are viewing your Page activity. When you know more about the people you reach, you’ll be able to post more of what they love.

When Should I Use Page Insights For My Nonprofit?

After you’ve set up your Page and have at least 30 likes, the Insights section will automatically show info about the people engaging with your Page and posts. Page Insights let you track who’s engaging with your posts on a monthly, weekly and daily basis.

How Can I Use Page Insights For My Nonprofit?

1.Measure how many people each of your posts have reached.
2.Identify the posts that people are liking, commenting on and sharing to find the types of posts that resonate best with your supporters.
3.Learn more about your supporters, such as their gender and where they’re located, to inform your campaign strategy and targeting.
4.Export your metrics to do further analysis or to look into a date range that’s different from the quick view dashboards.

How Do I Use Page Insights?

Page Insights has several useful sections:

1.Overview—A snapshot of recent Page activity. There’s also a Pages to Watch section, so you can see how organizations like yours are using their Pages.
2.Likes—A breakdown of total Page likes and where they came from.
3.Reach—How many people saw your posts and how they reacted to them.
4.Page Views—How many people visited your Page and what sections they’re looking at.
5.Actions on Page — You can see what people do when they see your Page information — like clicking on your website link or clicking “get directions.”
6.Posts—Insights on posting. You’ll see when people are online most, the types of posts they respond to and how other Pages reach their supporters.
7.Videos—How often people have watched your videos.
8.People—The demographics of people who like your page.

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