{"id":3692,"date":"2019-04-06T06:47:46","date_gmt":"2019-04-06T06:47:46","guid":{"rendered":"http:\/\/www.phambano.org.za\/?p=3692"},"modified":"2019-04-06T06:47:46","modified_gmt":"2019-04-06T06:47:46","slug":"facebook-insights-get-more-out-of-your-nonprofit-facebook-page","status":"publish","type":"post","link":"https:\/\/www.phambano.org.za\/staging\/facebook-insights-get-more-out-of-your-nonprofit-facebook-page\/","title":{"rendered":"Facebook Insights: Get More Out of Your Nonprofit Facebook Page"},"content":{"rendered":"\n

Social Media is one of the most popular things to come out of the 21st<\/sup> century. From the days of MySpace, we have seen a number of social media networking sites emerge right in front of our eyes. There is no denying that these networks have become a huge part of our lives and with Facebook having over 2.2billion users<\/strong> (estimation of 28% of the world’s population<\/strong>) they are the most used social media platform in the world! <\/p>\n\n\n\n

With Facebook having the audience and user numbers to show, it is the ideal<\/strong> place for a nonprofit to market their cause. Facebook have<\/g> built in a data analytics tool known as Page Insights<\/a> and we encourage all nonprofit organisations<\/g> to understand the basi<\/g>cs of the analytics tool before launching a campaign: <\/p>\n\n\n\n

What Are Page Insights?<\/h5>\n\n\n\n

The Insights section on your Page helps you measure how people are interacting with your Page and posts. You can quickly see the volume and type of people who are viewing your Page activity. When you know more about the people you reach, you\u2019ll be able to post more of what they love.<\/p>\n\n\n\n

When Should I Use Page Insights For My Nonprofit?
<\/h5>\n\n\n\n

After you\u2019ve set up your Page and have at least 30 likes, the Insights section will automatically show info about the people engaging with your Page and posts. Page Insights let you track who\u2019s engaging with your posts on a monthly, weekly and daily basis.<\/p>\n\n\n\n

How Can I Use Page Insights For My Nonprofit?
<\/h5>\n\n\n\n

1.Measure<\/g> how many people each of your posts have reached.
2.Identify<\/g> the posts that people are liking, commenting on and sharing to find the types of posts that resonate best with your supporters.
3.Learn<\/g> more about your supporters, such as their gender and where they\u2019re located, to inform your campaign strategy and targeting.
4.Export your metrics to do further analysis or to look into a date range that\u2019s different from the quick view dashboards.
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
How Do I Use Page Insights?
<\/h5>\n\n\n\n

Page Insights has several useful sections:<\/p>\n\n\n\n

1.Overview\u2014A snapshot of recent Page activity. There\u2019s also a Pages to Watch section, so you can see how organizations like yours are using their Pages.
2.Likes\u2014A breakdown of total Page likes and where they came from.
3.Reach<\/g>\u2014How many people saw your posts and how they reacted to them.
4.Page<\/g> Views\u2014How many people visited your Page and what sections they\u2019re looking at.
5.Actions on Page \u2014 You can see what people do when they see your Page information \u2014 like clicking on your website link or clicking \u201cget directions.\u201d
6.Posts\u2014Insights on posting. You\u2019ll see when people are online most, the types of posts they respond to and how other Pages reach their supporters.
7.Videos\u2014How often people have watched your videos.
8.People\u2014The demographics of people who like your page.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media is one of the most popular things to come out of the 21st century. From the days of MySpace, we have seen a number of social media networking sites emerge right in front of our eyes. There is no denying that these networks have become a huge part of our lives and with…<\/p>\n","protected":false},"author":1,"featured_media":3701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[53],"tags":[145,161,162],"class_list":["post-3692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-skills","tag-facebook","tag-facebook-insights","tag-facebook-tips"],"_links":{"self":[{"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/posts\/3692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/comments?post=3692"}],"version-history":[{"count":0,"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/posts\/3692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/media\/3701"}],"wp:attachment":[{"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/media?parent=3692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/categories?post=3692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phambano.org.za\/staging\/wp-json\/wp\/v2\/tags?post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}