Unique Facebook username

When you first created your Facebook Fan Page for your Brand or Blog, you created a Vanity URL which looks something like this:


Facebook has since made it easier for people you meet to find you online by issuing all Pages with a unique Username, similar to your Twitter Handle which looks like this:


Here are the steps to setting up your Brand Facebook Username:

  • Step 1 – Log onto Facebook via Desktop
  • Step 2 – Ensure that you are the ADMIN of the Fan Page you wish to allocate a username to
  • Step 3 – Open your Fan Page as if you wish to post a status
  • Step 4 – Click on “ABOUT” just underneath your Cover Photo
  • Step 5 – Click on “PAGE INFO” on the left hand side of your screen beneath “OVERVIEW”
  • Step 6 – Click on “USERNAME” on the right hand side of your screen (4th option from the top)
  • Step 7 – Follow the on screen prompts to complete the process

Top Tips (source, Facebook)

  • You can’t claim a username someone else is already using.
  • Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”).
  • Periods (“.”) and capitalization don’t count as a part of a username. For example, johnsmith55, John.Smith55 and john.smith.55 are all considered the same username.
  • Usernames must be at least 5 characters long and can’t contain generic terms or extensions (ex: .com, .net).
  • Your username must adhere to the Facebook Statement of Rights and Responsibilities.

You will note that as soon as you have created your Username, your Vanity URL has changed. A few of my Clients and I have tested our “new” Fan Page links on other platforms, like our websites in the form of our Social Media Icons. Facebook seems to be redirecting all traffic to the new URL. My advice, keep an eye on them to ensure that the links do show as broken.

To see your new Username in action, simply find it directly underneath your Facebook Page Name from your main Page Dashboard. Now, the next time you are at a Networking Meeting you can simply direct people to like your page by giving them your Username!

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