It is no secret that we all love social media and the technology that helps connect us with others. Consistently, there is an expanding number of people signing up for and using social media. While there weren’t even a billion people using social media in 2010, the number surpassed in excess of 2 billion within only five years.
In 2019, there were about 2.77 billion using social media. What’s more, with smartphones and internet availability getting less expensive and simpler to get, we should see these numbers become significantly higher. By 2021, in excess of 3 billion people will use social media (predicted).
What this implies for fundraisers is that there is huge potential to engage with large audiences and potential donors.
Top 5 Social Platforms To Market Your Nonprofit Organisation in 2020
Facebook is currently the largest social media site in the world. With 2.32 billion active users by 2018, it’s safe to say that nearly every social media user is on Facebook. It’s an excellent platform for organisations to market their services and work that they do for their communities.
Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version. In June 2018, it finally reached 1 billion active users. Instagram is a highly visual platform, where users share videos and images as well as Stories and Live broadcasts.
Twitter is a platform that lets users stay on top of trending topics and engage in relevant conversations. In 2018, the platform had 326 million monthly active users. While it doesn’t have as many users as other top social media sites, it does have a highly engaged user base. Twitter users send out at least 500 million tweets per day on average.
Tumblr is another leading social media site. Users can join communities and participate in cultural dialogues to expand their ideas. It’s one of the top social media sites for self-expression and is very popular among teens and fandoms. As of January 2019, there was a total of 456.1 million Tumblr blogs through which 168.4 billion posts had been made.
LinkedIn is a social media site for professionals and is very popular with the business to business audience. The platform has grown rapidly over the years and currently has 610 million members. Members can expand their professional connections on the platform, showcase their portfolios, and search and apply for jobs. LinkedIn is also an excellent platform to share your professional expertise, as it allows members to publish blog posts that reside on the platform.