It’s that time of the year again and this year we are kicking-off our Instagram Challenge for all South African-based Nonprofit Organisations in the month of February. Yes! It’s the 28-day Instagram Challenge for 2019. Let’s go!

How does it work?

We have created a 28-day prompt list (below) which has been designed to help spark your creativity. Use the prompts to design an Instagram post for each day and include the challenge hashtag on all posts:


If you can’t take a photo or design a post for the day you may also use a free stock image site like

Why must I use a hashtag?

Once you have added the #SANPONETWORK hashtag to your post, other users in the challenge will be able to find your post and engage with it. This is done by clicking on the hashtag while logged in to Instagram. When doing so, a separate feed will show, featuring all challenge photos.

Why does this work?

When people engage with your posts on Instagram (comments or likes), your account becomes more visible to new people on Instagram. Overall, by increasing your activity on Instagram you will be rewarded with new engagement and visibility thus allowing you to share your cause with a new audience!

When does the #SANPONETWORK Instagram Challenge start?

Any time you want it to! We, Phambano Technology Development Centre NPC will be starting the challenge on 05 February, however we’ll be engaging with the hashtag (#SANPONETWORK) from tomorrow, 1 February 2019.

28-day prompts
  • Love
  • Start
  • Family
  • Home
  • Gratitude
  • Passion
  • Hardwork
  • Liberty
  • Power
  • Engage
  • Freedom
  • Money
  • Wealth
  • Restore
  • Embrace
  • Live
  • Care
  • Health
  • Imagination
  • Growth
  • Confidence
  • Talent
  • Win
  • Unite
  • Unity
  • Acceptance
Challenge tips

Make sure your Instagram Account is set to public – if it is set to private, challenge participants won’t be able to engage with your posts.

Don’t feel pressurised to post every day. The challenge has been designed to help you create relevant/engaging content and to increase your activity on Instagram.

Like other challenge participants’ posts, engage with them by commenting and follow relevant accounts.

Download the challenge prompt image below to keep it handy on your desk as an everyday reminder.

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