Twitter Lists and your NPO

According to Twitter, Twitter Lists are: A list is a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list.

Why should your Organisation be using Twitter Lists? 

Because they are Epic! Epic? Why, what on Earth do you mean?

Well, if you are anything like me, you love talking to people with similar interests, especially when it comes to the cause you passionately represent. Social Media Networking is the act of engaging with Social Media users with common interests in one way or another. Twitter Lists allow you to find and group Tweeters according to the common interests that you share for future reference.

They are also handy tools to use when it comes to giving feedback on events or campaigns for eg: If you hosted an auction and found bidders on Twitter, group them together on a list and send them personalized Tweets each month to maintain a relationship. The list saves you the time of having to manually search for individuals.

How do you create a Twitter List?

Instructions on how to create Lists on Android, iOS and Desktop can be found here.

Can you subscribe to someone else’s Twitter List?

Yes absolutely!

  • Open a fellow Tweeters Account on Desktop
  • Click on “Lists” beneath their Twitter Cover Photo
  • Open a List that you deem relevant and relateable
  • Click “Subscribe”

Can you unsubscribe from a Twitter List?

Yes, but why would you want to? They’re that awesome… unless you’re being spammed.

Can you automate the Twitter List process?

No, IFTTT have suspended the automation service, sadly.

Are Twitter Lists really as powerful as you say?

100% yes!

From an Account Engagement point of view: When a Tweeter is added to your Twitter List, they receive a notification from your Account that they have been added. As human nature would have it, we are curious beings. Usually at least two or three things take place when that notification pops up:

  • The Tweeter views your list.
  • The Tweeter views your profile.
  • The Tweeter sends you a personalized thank you tweet for the List inclusion, which helps to expose your account to their audience.

Lists group Tweeters together in terms of common interests that they share (provided that they have been set up correctly) and typically, when you follow a Tweeter housed in a List, they reciprocate with a follow in turn.

When you want to share or engage with OPC (Other People’s Content), having a specific interest list allows you to access all Tweets pertaining to a specific topic, industry or interest, i.e. Tweets you’re interested in aren’t “lost” among the hundreds of other Tweets cluttering your feed. The Tweets you want to see are shown, simply and clearly.

I have a Southern African NPO Twitter List that I use every day to engage with like-minded Tweeters and encourage you to subscribe and connect with them too:

SA NPO’s – Southern African NPO’s

Happy Tweeting!

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