Usually, one of the top questions that we are asked during the Google NPO Academies is “Why should we use Google Analytics?”
- It’s Free
No need to elaborate on this. Everybody loves a freebie!
- It’s Not As Scary As You Think
Analytics to me – a non-numeric brain – usually means run for the hills screaming. But fear not! Simply replace the word Analytics with Comprehensive. In doing so, you will realize that Google does more than just deliver a whole bunch of random statistical figures. It really breaks down your website traffic into easy-to-digest reports. Yes, you will have to spend some time navigating the Dashboard before you truly do get into it’s groove, but trust me, once you have, it’s so worth it!
Easy-to-digest report examples:
- Which Social Media Platform drives the most traffic to your site
- Which Google AdWords Campaign is most effective
- How long does your Audience actually spend on your website?
By studying these reports and others, you are able to accurately measure your current marketing efforts so as to improve on them for the future.
- There Is An App For That!
The Google Analytics App allows you to pull your website stats on the go and is perfect for those stakeholder meetings when you are questioned on the spot!
- It’s A Google Product
Now to me this is pretty self explanatory. Google owns Google Search and Google Search is where the ‘cool kids’ hang out, right ? As a website owner, one of your main goals is to have your website rank on the first page of a Google Search. Why then would you not use a Google product in order to understand how to achieve a first page ranking?